The #1 metric for hypergrowth...

In a world where balance and moderation are preached as the keys to success, One company said "f**k that noise" and went all-in on a single-minded, borderline psychotic obsession with one metric — and it paid off in billions.

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👇 Today’s Briefing

• Insight: The One Number That Unlocks Billions 📊

• Story: Salesforce - One Metric to Rule Them All 🌱 

• Action: The “Most Important KPI” Challenge 💥

INSIGHTS

The One Number That Unlocks Billions 📊

Drucker made it clear you have to measure what’s important, but how do you determine what’s most important — what’s the singular metric that matters more than anything else you could measure?

Singular Obsession: Companies that relentlessly focused on a single, pivotal metric are 7 times more likely to achieve hypergrowth, such as:

• Duolingo focuses on “daily active users” = $7.64 billion

• Shopify focuses on “gross merchandise volume” = $74.70 billion

• Airbnb focuses on “nights booked” = $94.48 billion

• Uber focuses on “rides complete” = $136.49 billion

• Facebook focuses on “monthly active users” = $1.20 trillion

• Amazon focuses on “customer satisfaction” = $1.95 trillion

Likewise, Marc Benioff, the visionary co-founder and CEO of Salesforce, understood that the key to explosive growth and market domination lies in having a laser-like focus on a single, critical metric. 🎯

Here’s how…

THE STORY

Salesforce: One Metric to Rule Them All 🌱

It's the late 1990s, and the tech world is buzzing like a chainsaw in a library. Everyone's talking about this new thing called "customer relationship management" (CRM), but the software is clunkier than a drunk hookup at closing time.

Enter Salesforce, a little startup with a big dream: to make CRM software as easy to use as a one-button microwave.

Their secret weapon? A "growth at all costs" mentality that would make even the most ambitious Wall Street banker blush.

But here's the thing: Growing a company is harder than trying to get laid at a funeral. You've got to juggle product development, marketing, sales, and a million other things.

Salesforce decides to take a different approach. They're like, "Screw it, let's just focus on one thing and do it better than anyone else: GROWTH." To capture, growth, they did two things:

1. Setup Subscription-based Model

2. Aggressive Sales and Marketing

Salesforce pioneers the "Software-as-a-Service" (SaaS) model, which is like renting software instead of buying it outright. It's a game-changer, like going from horse-and-buggy to a Tesla overnight.

But they don't stop there. They hire an army of salespeople and marketers who could sell a gimp suit to Mr. Rogers.

Salesforce creates an "ecosystem" of partners, developers, and apps, like a tech version of a swingers' club — called the "AppExchange." It's like Tinder for software, but with fewer unsolicited dick pics.

The results? The company grows faster than a teenager's search history after discovering incognito mode. Salesforce currently has a net worth of $268.57 billion.

The more you focus on that one key metric, the more you unlock a virtuous cycle of growth that feeds on itself like a ravenous, data-hungry beast. 

Key takeaway: Salesforce's "growth at all costs" mentality may not be everyone's cup of tea, but damn if it didn't work.

TAKE ACTION

Take the “Most Important KPI” Challenge 💪

A KPI (key performance indicator) is a quantifiable metric that measures how well a company is nailing its goals, much like measuring the number of tequila shots it takes to get the intern to photocopy her bare ass.

Here’s how you can start to determine your VIP KPI:

1. List potential KPIs

2. Align KPIs with business objectives

3. Apply the 80/20 rule for most impactful KPIs

4. Seek feedback from team and experts

5. Test and refine the chosen KPIs

By focusing on these key steps, you can ensure that you're tracking the metrics that matter most.

Memes of the Week 🤣 

Bite-Sized Reads 📚

[Read] Paul Graham: “If you get growth, everything else tends to fall into place…use growth like a compass.”

[Read] Seth Godin: “A useful metric is both accurate (in that it measures what it says it measures) and aligned with your goals.”

[Watch] Tim Ferriss: Have “a very measurable, tangible goal as opposed to [a goal that] doesn’t have an end point.”

Vote on Next Week’s Newsletter👇

Publisher: Jordan Belfort

Editors in Chief: Brock Swinson and Davis Richardson

DISCLAIMER: None of this is financial advice. This newsletter is strictly for educational purposes and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.