Below-the-Belt Wisdom of MANSCAPED®

MANSCAPED® turned taboo grooming into a global brand through smart partnerships.

They mastered the art of strategic alliances, proving the right collaborations can amplify any business…and make hilarious ads.

Here's how to choose partners that will make your company shine:👇

Today’s Briefing

• Story: “Balls to the Wall” Collabs 🔮🔮

• Insight: 5 Rules to Find the Right Strategic Partner 💃

• Action: How to Choose the Right Collaborators 🤝

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STORY

“Balls to the Wall” Collabs 🔮🔮

The Big Idea: In the competitive world of men's grooming, MANSCAPED® has shown that the right partnerships can elevate a niche product to mainstream success.

Why it Matters: Their journey from a startup focused on "below-the-belt" grooming to a global brand demonstrates how strategic alliances can amplify visibility and drive growth.

Paul Tran, co-founder of MANSCAPED®, took a taboo topic and turned it into a multimillion-dollar business by embracing bold marketing and strategic partnerships. As the saying goes, "It's not what you know, but who you know," they proved that in the modern business landscape, it's about who knows you.

The MANSCAPED® approach became a masterclass in modern brand building: use partnerships to create buzz, expand reach, and normalize your product. By carefully selecting collaborations that aligned with their target audience, they were able to break into mainstream consciousness, challenge grooming norms, and build a loyal customer base.

This is what we might call the partnership-amplification effect. On paper, they sell grooming products. In reality, they're masters of brand association, using partnerships to elevate their profile and drive cultural conversations.

Here are some rules MANSCAPED® implemented:

• Seek partnerships that align with your target audience

• Use humor to break down barriers around taboo subjects

• Leverage sports partnerships to reach male demographics

• Create memorable, shareable content with partners

• Use partnerships to enter new markets and territories

• Stay true to your brand voice across all collaborations

MANSCAPED® built a grooming empire by understanding that the right partnerships could turn a niche product into a household name. Apply the same approach to your business decisions and you're bound to find ways to amplify your brand's reach and impact.

Key takeaway: When building a brand, especially in a sensitive or niche market, strategic partnerships can be the key to normalizing your product and expanding your audience.

Go Balls Deep: Paul Tran uncovers the white space in the men’s grooming industry.

TOGETHER WITH MANSCAPED®

Treat Your Boys Right — With MANSCAPED®

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Join the more than 10 million men worldwide who trust MANSCAPED®.

INSIGHT

5 Rules to Find the Right Strategic Partner 💃

In the competitive world of men's grooming, strategic partnerships are like a dance. The right partner and the right moves can create something beautiful and transformative.

1. Choose Your Dance Partners Wisely: The grooming and lifestyle brand partnered with UFC and NFL teams, aligning perfectly with their target audience.

2. Choreograph Your Routine: Their partnerships weren't random; each was a calculated step to increase brand visibility and credibility.

3. Dance to Your Own Tune: They maintained its bold, humorous brand voice across all collaborations.

4. Step Into New Ballrooms: These partnerships helped them enter mainstream consciousness and new markets.

5. Lead with Confidence: By embracing taboo topics head-on, MANSCAPED® set the rhythm for a new conversation in men's grooming.

Remember, in the dance of business partnerships, it's not just about who you dance with, but how you move together to create a performance that captivates your audience.

ACTION

How to Choose the Right Collaborators 🤝

Here's a streamlined approach to selecting the best business partners:

Step 1: Define Your Goals: List your collaboration objectives. Be specific about what you want to achieve.

Step 2: Identify Target Audience: Pinpoint who you're trying to reach. This guides partner selection.

Step 3: Assess Potential Partners: For each candidate, evaluate:

• Audience overlap

• Brand alignment

• Complementary strengths

• Track record

Step 4: Test Compatibility: Start with small projects to gauge:

• Communication style

• Work ethic

• Results delivery

Step 5: Formalize Agreement: Clearly outline:

• Roles and responsibilities

• Success metrics

• Resource commitments

Remember, the best collaborations amplify both parties' strengths. Aim for partnerships that create synergy, not just visibility.

One Funny Thing 🤣 

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Publisher: Jordan Belfort

Editors in Chief: Brock Swinson and Davis Richardson