A Business Empire built from 9 failures

What does it take to rise from the ashes of 9 failed businesses and become the fitness industry's most iconic success story? The answer lies in one man's refusal to accept defeat.

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👇 Today’s Briefing

• Story: The Fitness Industry’s Unstoppable Force 💪

• Insight: Transform Obstacles into Opportunities 🪨

• Action: Conduct a Personal Failure Audit 💣

THE STORY

The Fitness Industry’s Unstoppable Force 💪

Let’s talk Alex Hormozi, the man who wouldn't take "no" for an answer and built an empire on the sweat and tears of struggling gym owners.

It's 2016, and gym owner Alex Hormozi has a vision that's about to shake up the fitness industry. But there are a few obstacles in his way:

• He's a newcomer in a crowded market of established players

• He’s launched 9 failed businesses, leaving him with a bitter taste

• The average gym owner has the business acumen of a sedated sloth

Does Alex throw in the towel and join the ranks of failed entrepreneurs? Hell no! Alex realizes that waiting for the perfect opportunity is like waiting for pigs to fly — it’s not going to happen. Instead, he decides to create his own opportunity and carve his own path to success.

He founds Gym Launch, a business consulting company that's about to become the secret weapon for gym owners everywhere. By owning Gym Launch, Alex has the power to create the change he wants to see in the industry.

He develops a comprehensive coaching program that's like a Swiss Army knife for gym owners. It has everything they need to succeed. From marketing to sales to operations, Alex covers it all.

But Alex doesn't just talk the talk — he walks the walk. He uses his own hard-earned experience and knowledge to help gym owners avoid the same pitfalls that brought him down. He's like a fitness Yoda, guiding his clients to the promised land of profitability.

Gym Launch becomes the go-to resource for gym owners looking to take their businesses to the next level. Alex's online content and live events are like catnip for entrepreneurs, drawing them in with the promise of success.

As Gym Launch grows, so does Alex's reputation as a fitness industry maverick. He's not just another talking head. He's a doer, who's not afraid to get his hands dirty.

Here are a few things he taught these gym owners:

• Buyers want to believe you, but they have to justify the decision.

• Selling happens before you ask; closing happens after.

• Expect and plan for "no" — it's not failure, it's expected.

• Selling is a transference of belief over a bridge of trust.

• Closers ask hard questions because they care about the prospect.

• The goal of closing is to get someone to decide, not necessarily to buy.

• Conviction is the number one predictor of good sales.

• Have the right tone by truly believing in your product.

• Ask the right questions to get the prospect to decide on their own.

• Understand why the prospect is there and what they've tried so far.

Alex isn't content to rest on his laurels. He continues to expand his empire, refining his coaching program and sharing his expertise through speaking engagements and online content. He's like a machine that never stops learning, growing, and dominating.

Today, Gym Launch is a force to be reckoned with, having helped thousands of gym owners around the world achieve their dreams. And Alex? He's the man behind the curtain, the wizard of the fitness industry.

Key takeaway: Hormozi's tale epitomizes the triumph of perseverance, ownership, and ambition. He forged his own path to legendary success.

INSIGHTS

Transform Obstacles into Opportunities 🪨

This philosophy asserts that obstacles and challenges should be viewed as opportunities for growth and improvement rather than as barriers to success.

1. Turn failures into opportunities: Alex faced numerous obstacles, including nine failed businesses, before founding Gym Launch. Instead of being discouraged by these setbacks, he used them as learning experiences and stepping stones to future success.

• Apple, faced with near-bankruptcy, innovated its way to success with groundbreaking products.

• Slack, originally developed for internal use at a struggling gaming company, turned its obstacle into an opportunity by becoming a premier workplace communication tool.

• Impossible Foods turned early rejections and obstacles into motivation to develop innovative, industry-changing products.

2. Create your own path: When faced with the challenge of being a newcomer in a crowded market, Alex didn't let this deter him. He embraced the obstacle and carved his own path by creating Gym Launch.

• Shopify, born from the challenge of selling snowboarding gear online, created its own e-commerce platform.

• Pinterest differentiated itself in a saturated mobile app market by focusing on visual discovery and inspiration.

• Peloton, recognizing the obstacles consumers faced in their respective markets, created new, direct-to-consumer business models that revolutionized eyewear and fitness.

Here’s how to turn your past failures into a wild success…

TAKE ACTION

Conduct a Personal Failure Audit 💣

No one wants to talk about their past f**k-ups, but sometimes you gotta grab your failures by the balls and give them a good, hard look. It's time for a "failure audit," so put on your big boy pants and get ready to face the music.

1. What factors made you shit the bed? Look for common patterns.

2. What dumb assumptions or beliefs proved incorrect or misguided?

3. What key lessons can you apply to future ventures?

4. How can you create a more resilient business model based on these insights?

Take these insights and create a game plan that'll help you avoid stepping on your own dick again. Embrace the suck, keep learning, and keep improving. Before you know it, you'll be positioning yourself for some serious success.

Memes of the Week 🤣 

Bite-Sized Reads 📚

[Watch] 22 Minutes of the BEST Alex Hormozi Sales Tips.

[Watch] Selling with Logic To Make Lots of Money

[Watch] Jordan Belfort and How to Take Control of a Sale

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Publisher: Jordan Belfort

Editors in Chief: Brock Swinson and Davis Richardson

DISCLAIMER: None of this is financial advice. This newsletter is strictly for educational purposes and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.