Why your business plan spells doom

What do Yankees tickets, presidential cereal, and a Tesla in space have in common? They're all unexpected strategies that helped entrepreneurs hit the jackpot.

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Today’s Briefing

• Story: How Yankees Tickets Scored a Jay-Z Investment 🧢

• Insight: Bold Marketing Moves that Changed the Game 🚀

• Action: Russell Brunson’s Dream 100 Collaboration 🤝

STORY

How Yankees Tickets Scored a Jay-Z Investment 🧢

This is Jesse Itzler. He’s an entrepreneur, author, and former rapper known for co-founding Marquis Jet and his bestselling book Living with a SEAL. He's married to Spanx founder Sara Blakely and part-owns the NBA's Atlanta Hawks. Here’s just one of his many success stories:

In the 2000s, Jesse Itzler managed to secure an investment from hip-hop mogul Jay-Z for his private jet company, Marquis Jet. The story of how he accomplished this involves Itzler's creative use of front row Yankees tickets.

In the early days of Marquis Jet, Itzler was looking for high-profile investors to help grow his company, which offered fractional ownership of private jets. He set his sights on Jay-Z, who was not only a successful rapper but also a savvy businessman.

Itzler knew that Jay-Z was a big Yankees fan and often attended their games. So, he devised a plan to get his attention. Itzler purchased two sideline tickets to a Yankees game, right next to the team's dugout. These were highly coveted seats that were not easy to come by.

He then sent the tickets to Jay-Z along with a handwritten note that read, "From one Brooklynite to another, enjoy the game." Itzler signed the note using his former rapper name, "Jesse Jaymes."

Jay-Z was intrigued by the gesture and decided to attend the game using the tickets Itzler had sent. At the game, Itzler made sure to introduce himself to Jay-Z and strike up a conversation about his private jet company.

The rapport they built at the Yankees game led to further discussions, and eventually, Jay-Z decided to invest in Marquis Jet. This investment helped the company grow significantly, and in 2010, Marquis Jet was acquired by Berkshire Hathaway's NetJets for an undisclosed sum.

The story of how Jesse Itzler used Yankees tickets to secure an investment from Jay-Z is a testament to the power of creative thinking and persistence in business. It's a prime example of how a unique approach can open doors and create valuable opportunities.

Key takeaway: Itzler's story illustrates the value of being open to unorthodox approaches and adapting to unique opportunities as they arise.

INSIGHT

Bold Marketing Moves that Changed the Game 🚀

Crazy marketing stunts work. Period. Here’s four more bold examples:

1. When Airbnb was struggling to gain traction, founders Joe Gebbia and Brian Chesky took a leap of faith and started selling cereals named "Obama O's" and "Cap'n McCain's" during the 2008 presidential election. This quirky marketing stunt put them on the map and helped them secure much-needed funding.

2. In the early days of Spanx, founder Sara Blakely (and Jesse Itzler’s wife) got Neiman Marcus buyers to give her shapewear a chance by personally modeling the product in the ladies' room. This unconventional pitch led to Spanx becoming a multi-million dollar brand.

3. When Under Armour founder Kevin Plank wanted to get his moisture-wicking shirts into the hands of NFL players, he took the bold step of sneaking into locker rooms and replacing their shirts with his own product. This guerrilla marketing tactic paid off big time.

4. Elon Musk, known for his outlandish ideas, raised eyebrows when he sent a Tesla Roadster into space aboard a SpaceX rocket. This stunt generated massive buzz for both of his companies and solidified his reputation as an unconventional visionary.

If you want to make a real impact in your business, don't be afraid to veer off-script and try something unorthodox. Who knows? Your wildest, most unexpected idea might just be the one that changes the f**king game.

ACTION

Russell Brunson’s Dream 100 Collaboration 🤝

ClickFunnels Founder Russell Brunson's Dream 100 strategy emphasizes targeting key individuals who can make a significant impact on your business.

Step 1: Create your Dream 100 list: Identify 100 celebrities, influencers, or thought leaders who could be game-changers for your business.

Step 2: Research and engage. Study your Dream 100's interests, content, and projects. Engage authentically with their work on social media and other platforms. Look for opportunities to connect at events or through shared connections.

Step 3: Make a memorable connection. When you have the chance, approach them respectfully and lead with your common interest. Offer a unique gift or experience related to their passion. Focus on building rapport, not pitching.

Step 4: Nurture and serve. Continue engaging with their interests and offer support where appropriate. Build trust and credibility before making any business proposals. Aim to provide value and cultivate a mutually beneficial relationship.

By combining the Dream 100 methodology with the power of leveraging personal interests, you can supercharge your celebrity outreach strategy and potentially unlock game-changing partnerships for your business.

Meme of the Week 🤣 

Bite-Sized Reads 📚

[Read] Jesse Itzler: “We don't aim high enough with our goals. We all have more in us, and we are all capable of aiming higher.”

[Read] ClickFunnels: “You can think of the Dream 100 as the top 100 places where you want to get in front of your dream customers online.”

[Read]: “Joe and Brian kept Airbnb afloat by selling gimmicky breakfast cereal, and surprisingly sold several hundred boxes of Obama O’s and Cap’n McCain on eBay.”

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Publisher: Jordan Belfort

Editors in Chief: Brock Swinson and Davis Richardson

DISCLAIMER: None of this is financial advice. This newsletter is strictly for educational purposes and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.