Don't miss the digital gold rush

The digital landscape is littered with the abandoned dreams of those who gave up too soon. Only by embracing vulnerability and persisting through failures can you hope to stake your claim in this virtual El Dorado.

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Today’s Briefing

• Story: Ship Fast, Fail Hard, Succeed in the End 💯

• Insight: How Building in Public Attracts Supporters 📢

• Action: The Exhibitionist Entrepreneur's Playbook 🩻

STORY

Ship Fast, Fail Hard, Succeed in the End 💯

Snapshot 📸: From broke and living with his parents to building 24 startups and earning $142K in 30 days, Marc Louvion's journey is a rollercoaster of failures and triumphs.

But this isn't just another sob story of a failed entrepreneur. No, this is the tale of a man who's about to flip the script and build an empire on the sweat and tears of his own determination.

1: The Lightbulb Moment

Marc's no stranger to failure. He's got a track record of starting up and shutting down more businesses. But does he throw in the towel and join the ranks of the 9-to-5 zombies? Nope! Then, a trip to Hong Kong flips a switch in Marc's brain, and he realizes he's gotta create his own damn opportunity.

2: The Tinder Fiasco

Marc's first bright idea? A Tinder for sports lovers. He pours his heart and soul into this app, convinced he's about to become the next tech titan. But there's a problem: Marc's marketing skills are worse than your Uncle’s Bumble account. When he launches, he gets a grand total of zero users.

3: The Cycle of Suck

For three years, Marc's stuck in a loop of starting up, struggling, and shutting down. In 2021, he hits rock bottom, moves back in with the parents, and starts questioning his life choices. When he's about to give up, he stumbles across the Indie Hacker community on Twitter.

4: The Bali Breakthrough

Inspired by the stories of solo entrepreneurs living the dream, Marc decides to take a leap of faith. He packs his bags, moves to Bali, and starts shipping startups like there's no tomorrow. He tries everything from affiliate marketing to paid ads, but the real game-changer? Building an audience online.

5: The Money Machine

People start paying attention. The more Marc shares, the more money he makes. It's like a virtuous cycle of cash and clout.

Marc's built a mind-boggling 24 startups, with his latest venture, ShipFast, raking in a cool $142K in just 30 days. And, somehow, he’s done it with zero employees…

Marc Louvion's story is a masterclass in hustle, grit, and never giving up. He didn't wait for permission or the perfect conditions – he created his own opportunities and built an empire on his own terms.

Key takeaway: In the virtual gold fields, perseverance is the pickaxe.

INSIGHT

How Building in Public Attracts Supporters 📢

Building in public is about showing the ups and downs, the failures and the triumphs. That's what makes it real.

1. Embrace vulnerability: Instead of hiding his struggles, Marc chose to be transparent, sharing his doubts and disappointments with his audience.

• Buffer, a social media management platform, embraced radical transparency by sharing employee salaries, revenue, and more.

• Pieter Levels, founder of Nomad List, shared his journey of building 12 startups in 12 months, including both successes and failures.

2. Attract invested supporters: By being transparent, Marc attracted a community of supporters who rooted for his success.

• Indie Hackers, a community of entrepreneurs sharing their journeys, has become a valuable resource for aspiring founders seeking support.

• Product Hunt, a platform for launching and discovering new products, has fostered a community of early adopters and supporters who rally behind the success of featured startups.

Ready to reveal ALL on social? We’re going to teach you how.👇👇

ACTION

The Exhibitionist Entrepreneur's Playbook 🩻

GitLab, as a platform for open-source development, inherently supports building in public. Here’s how you can do the same:

1. Transparent Project Management. Create a public repository for your project. Share a public roadmap of your plans. Use a public issue tracker for tasks and bugs. Keep a public changelog of updates. Write and share comprehensive documentation.

2. Regular Communication. Maintain a regular blog or newsletter. Use social media to share daily progress. Host regular Q&A or AMA sessions. Publish regular progress reports or metrics. Livestream work sessions or product demos.

3. Community Engagement. Set up an open forum for community discussions. Open-source parts of your project when possible. Encourage and facilitate public contributions. Respond to feedback and suggestions openly. Build relationships with users and collaborators

By baring your ass(ets) and showing the world that you're not afraid to own your failures, you're building a bond stronger than Gorilla Glue with your audience. Vulnerability is the new black.

Memes of the Week 🤣 

Bite-Sized Reads 📚

[Listen] Marc Louvion: “I’ve always enjoyed the process of building things.”

[Read] “I’ve always wanted to record the entire process from building a small side project that then turned into a successful launch…”

[Read] “The GitLab team handbook is the central repository for how we run the company. Printed, it consists of over 2,000 pages of text.”

What do you think of today's edition?👇

Publisher: Jordan Belfort

Editors in Chief: Brock Swinson and Davis Richardson