How to Hustle Like Dan Fleyshman

Your iPhone has more power than NASA used to reach the moon. Dan Fleyshman leveraged far less to build an empire that reached 55,000 retail stores. The only question is: what's your excuse?

👋 Trust your gut, not the critics — just like Dan Fleyshman, who at 23 became the youngest person to take a company public on a major exchange after being laughed at for his energy drink idea. Turns out people really were tired of beverages that "taste like cough syrup."

Read time: 3 minutes | 695 words

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STORY 

🔥 How to Build Empires with Dan Fleyshman

From youngest stock exchange lister to billion-view marketing genius.

Dan Fleyshman redefined what's possible in business before most finish college. Let’s extract the proven formula that took him from humble beginnings to building multiple empires.

PART 1 - FROM $24K FAMILY INCOME TO MULTI-MILLIONS

Dan's journey began with a trademarked catchphrase that caught fire:

"Who's Your Daddy?" started as Dan's high school project. By age nineteen, he'd turned this simple catchphrase into a multi-million dollar brand, licensing it in the UK for $9.5 million and opening showrooms in the Empire State Building.

The phrase spread across apparel, barbecue sets, and dozens of products, generating millions in revenue. By 19, Dan had warehouses in LA and was expanding globally.

At just 23, Dan took his company public—becoming the youngest person to ever list on a stock exchange. Why? To launch an energy drink that wouldn't taste like "cough syrup."

"Within a year we were in dozens of stores and won flavor of the year. By year two, I didn't sleep for three years. I got us into 55,000 retail stores in America just knocking doors down."

- Dan Fleyshman

PART 2 - 5 STEPS TO BUILD YOUR INFLUENCE EMPIRE

Dan's exact blueprint for anyone starting with nothing:

1️⃣ SET UP SHOP

"Make an Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest... all the platforms. Zero investment. So many people want me to make them famous but they just have one platform. What if that goes away?"

2️⃣ CREATE YOUR STORY

Choose your niche and develop consistent branding across platforms. "The niches are in the riches."

3️⃣ CREATE CONTENT

"Take a camera on your phone—don't need fancy equipment. An iPhone shoots really impressive footage. Go make content in your niche."

4️⃣ AMPLIFY WINNERS

"Let the people tell you first what works. When content takes off, spend some money—$50, $100—to boost it. I call it digging for oil."

5️⃣ COLLABORATE STRATEGICALLY

"Make it about the other person. If you make content about them, they'll post it. All their fans—who you're trying to reach—will see you."

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…continued.

PART 3 - THE EVENT STRATEGY THAT FLIPS THE SCRIPT

Dan would tell you:

"Throw monthly events and invite everybody in your space. Sunday night, 7-10pm at a local venue. Restaurants will often comp you because you're bringing 80 people to buy drinks."

"I'm now bringing people together as the glue. I've flipped the entire script—the people I look up to now look up to me because I'm doing them a favor."

RELENTLESS BELIEF SYSTEM

Dan's philosophy on overcoming challenges is refreshingly direct:

"There is NO VERSION where I don't make it. If I have to crawl half the way, I don't care. If I launch a company, there is no version I don't succeed."

When faced with failures (his viral content site crashed from 300 million pageviews to zero when Facebook changed its algorithm):

"Don't sit on the floor and cry about it. Your natural reaction is to sit and cry about 'woe is me' but none of it matters anymore. The company's gone."

FROM $0 TO YOUR FIRST DEALS

For those starting from scratch, Dan recommends:

"Go work for free or cheap for somebody in the category you like. If it's fashion, go work for the modern day Daymond John. I don't care if you work for free in daytime and bartend at night."

"Once you have connections, start brokering deals. Make introductions, consult for companies, take commissions on partnerships you create."

For those feeling stuck, Dan's parting wisdom:

"We live in a time where you have more access than ever in history. Even if you're living on $24K per year like my family did, with a cell phone you have ways to make money. You can message industry leaders on LinkedIn in seconds. I had to drive there and knock on doors."

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