How to increase sales with marketing

Good morning. In under 4 minutes, you’re going to learn the secrets behind Bumble’s guerrilla marketing campaign can help you create brand ambassadors(forwarded this email? Join 100k subscribers here).

Today’s Briefing

• Story: How to Create Loyal Brand Ambassadors 🐝

• Insight: 4 Genius Guerilla Marketing Rules 🦍

• Action: Grassroots Domination in 5 Steps

STORY

How to Create Loyal Brand Ambassadors 🐝

The Big Idea: As Bumble's founder, Whitney Wolfe Herd turned college campuses into her own personal hive, buzzing with app downloads faster than you can swipe right.

Why it Matters: Wolfe Herd's approach shows that in the dating app jungle, sometimes the most powerful move is to empower your target audience and let them do the heavy lifting.

Whitney Wolfe Herd, dating app disruptor and Bumble queen, didn't just create a new way to find love — she built an empire by unleashing an army of "Queen Bees" on college campuses.

While other dating apps were throwing money at billboard ads, Wolfe Herd was infiltrating sororities and fraternities with Bumble-branded condoms and solo cups.

We're talking grassroots guerrilla marketing at its finest. Now, you might be thinking, "Isn't that just exploiting college kids for free labor?" Hell no.

It's about empowering your most influential users to spread the gospel of your brand. In the early days of Bumble, Wolfe Herd and her team:

• Recruited "Queen Bees" (a.k.a. campus influencers) to throw parties and hand out Bumble swag (they would purposefully show up to class late in a Bumble shirt)

• Partnered with Greek life organizations to expand their reach and street cred (they used curiosity to make students ask, “Why is this Bumble thing everywhere? What is it?”)

• Used social media campaigns to create FOMO and exclusivity around the app

Wolfe Herd wasn't just building a user base; she was creating a movement.

While other dating apps spent millions on generic advertising, these grassroot campaigns and word of mouth did the heavy lifting for them.

See how by putting power in the hands of your target demographic, you create loyal brand ambassadors?

Whatever business you're in, don't aim to acquire more customers. Create a culture so strong that your users can't help but evangelize for you.

Key Takeaway: Don't be a marketer — be a queen bee who empowers her swarm to conquer the world one download at a time.

Go Deeper: Check out how Whitney used “borrowed authority” to make students think of Bumble along with Facebook and Snapchat.

INSIGHT

4 Genius Guerilla Marketing Rules 🦍

1. Surprise, Motherf**ker: Forget playing by the rules. If your marketing doesn't make people do a double-take, you're doing it wrong (Think Burger King's "Whopper Freakout" campaign, where they pranked customers by telling them the Whopper was discontinued).

2. Leave a Mark: We're not talking about a forgettable billboard here. Your marketing should be like a tattoo on the brain - impossible to ignore and even harder to forget (Take Netflix's "Altered Carbon" campaign, where they created a fake company offering "Psychasec" immortality services).

3. Buzz Louder than a Swarm of Bees: Create content that's so shareable, people can't help but pass it along like a juicy secret (Like when Wendy's unleashed their snarky Twitter persona, roasting competitors and engaging with fans in a way that was authentic, entertaining, and impossible not to share).

4. Low Cost, High Impact: Guerrilla marketing isn't about throwing money at the problem; it's about throwing creativity at it (Like when The Blair Witch Project created a website, missing persons flyers, and fake news articles to promote their low-budget horror film).

Remember, in the world of guerrilla marketing, there's no such thing as "too far" — only "not far enough."

Go Deeper: Check out these 11 Must-See Guerilla Marketing Techniques.

ACTION

Grassroots Domination in 5 Steps🔋

If you wanna dominate the game like Whitney Wolfe Herd, you better start taking notes. Here's the Bumble Playbook for grassroots domination:

1. Assemble Your Swarm: Recruit campus Queen Bees to evangelize your brand. Bribe them with exclusive merch and VIP status.

2. Infiltrate the Hive: Crash frat parties and sorority mixers armed with branded condoms and solo cups. Make sure your logo is burned into their beer-soaked brains.

3. Buzz Louder Than the Competition: Plaster your brand across campus like a swarm of locusts. If they can't escape your messaging, they'll have no choice but to download your app.

4. Create FOMO Mojo: Manufacture a sense of exclusivity around your events and merch. Make them feel like they're missing out on the hottest party of the year if they're not part of your crew.

5. Keep the Colony Thriving: Reward your most loyal workers with shoutouts, special perks, and the occasional Queen Bee crown. Keep them buzzing about your brand long after graduation.

Remember, in the world of grassroots marketing, there's no such thing as "too much." If your campaign doesn't make people feel like they're being swarmed by a hive of Bumble bees, you're doing it wrong.

One Funny Thing 🤣

Bite-Sized Reads 📚

[Read] #3: “In the history of fast food, who’d have thought that a rotten burger would be the face of a widespread ad?”

[Watch] Whitney Wolfe Herd: “We were seeding curiosity — why is Bumble everywhere?”

[Read] Jay Conrad Levinson: “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.”

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Publisher: Jordan Belfort

Editors in Chief: Brock Swinson and Davis Richardson

DISCLAIMER: None of this is financial advice. This newsletter is strictly for educational purposes and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.