Leverage exposure like Elon Musk

Good morning. We are going to show you how tech titan Elon Musk has used social media as a catalyst for building multiple billion-dollar empires.

Learn from Musk's ballsy triumphs and "oh shit" moments:👇

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Todays Links

• Action: How to Become the Top 1% on Twitter / X 🏅

• Insight: How Elon Musk Capitalized on Public Scrutiny 🙈

ACTION

How to Become the Top 1% on Twitter / X 🏅

There are 550 million users on Twitter, but less than 1 percent have more than 100k followers. Essentially, 99 percent consume, while 1 percent creates. Here’s how to make waves as a creator:

Step 1 - Craft a Compelling Bio: Start with this formula: "Helping X (group of people) accomplish Y (task or job) using Z (method or system)."

Example: "Teaching 1 million salesman to earn 7 figures with the Straight Line System."

Step 2 - Content Creation Strategy:

• Tweet at least 2-3 times daily

• Create 1-2 high-quality threads per week (10+ tweets each)

• For rapid growth, consider 2 threads per day for 60 days

Example: How to Get Rich Without Getting Lucky

Also a Funny Article: The moon is haunted…

Step 3 - Master the Art of the Thread:

• Aim for at least 10 tweets per thread

• Start with a strong hook to grab attention

• Use subheadings and short paragraphs (2 lines max)

• Incorporate cliffhangers in the first 3 tweets to keep readers engaged

• End with a clear call-to-action (CTA)

Example: How the Navy Seal falls asleep in 2 minutes

Step 4 - Optimize Your Content:

• Use tools like Grammarly to ensure clarity

• Use tools like Typefully to make threads

• Incorporate listicles ("7 lesser-known tools I use...")

• Share personal stories with intriguing setups

Step 5 - Leverage the Algorithm:

• Post when your followers are most active

• Encourage engagement with questions and specific statements

• Use numbers and time frames to increase interest

Step 6 - Build Your Twitter Network:

• Follow 100-200 people who consistently deliver good content

• Engage with their posts and check who they follow

• Use Twitter Lists to organize and consume content efficiently

Key Takeaway: Remember, growth takes time. Success on Twitter isn't just about follower count — it's about building an engaged community and establishing yourself as a thought leader.

A single viral tweet can change your life, opening doors to opportunities like book deals or high-profile collaborations. Now, go join the 1%!

INSIGHT

How Elon Musk Capitalized on Public Scrutiny 🙈

The Big Idea: Elon Musk's rise has exponentially increased his exposure, both positive and negative.

1. Increased scrutiny: Every Musk action faces intense public scrutiny.

• ✅ Help: Tesla's 2023 brand value reached $75.9 billion, partly due to constant media attention.

• ❌ Hurt: 2018 tweet about taking Tesla private cost $40 million in SEC fines.

2. Amplified mistakes and criticism: Musk's missteps are magnified by his prominence.

• ✅ Help: Musk's tweet about Tesla production goals in 2018 led to a 13% stock jump in a single day.

• ❌ Hurt: Smoking marijuana on Joe Rogan's podcast dropped Tesla stock 9% ($3.1 billion).

3. Leveraging attention: Musk turns attention into a powerful tool.

• ✅ Help: $0 ad budget saved Tesla $5 billion+ in marketing costs.

• ❌ Hurt: Controversial tweets about COVID-19 led to public backlash and potential brand damage.

4. Bold moves under spotlight: Musk makes audacious, visible decisions.

• ✅ Help: SpaceX's successful Starlink satellite internet service launch gained global attention.

• ❌ Hurt: Twitter (X) acquisition for $44 billion led to potential 50%+ drop in platform value.

5. Adapting to exposure: Musk learns to navigate his impact.

• ✅ Help: Tesla's market cap grew from $50 billion (2018) to $600 billion (2023).

• ❌ Hurt: Cybertruck window breaking during live demo temporarily affected Tesla's stock price.

Don't fear exposure; harness it. Higher climb = more influence, if used bravely.

Bottom Line: Musk's strategy raised his net worth to $241 billion by 2024. In modern business, even negative visibility can be worth billions.

One Funny Thing 🤣 

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Publisher: Jordan Belfort

Editors in Chief: Brock Swinson and Davis Richardson

DISCLAIMER: None of this is financial advice. This newsletter is strictly for educational purposes and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.