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👋 Drowning in tasks? Marie Forleo was too. The business mogul once handled everything from "calendars, schedule appointments, client intake forms, customer service" before discovering delegation was her superpower. Her process could be the lifeline your business needs right now.

In this edition:

• Delegation saved Marie Forleo

• The Founder’s Dilemma

• The opposite of a to-do list

Read time: 4 minutes | 812 words

STORY 

🖥️ Delegation: Marie Forleo's Turning Point

Marie Forleo started as a one-woman operation, handling everything from content creation to customer service for her coaching business. Her journey from solopreneur to building a multi-million dollar education company offers valuable insights into the transformative power of strategic hiring.

"Delegating was one of my biggest challenges, but it became one of my greatest assets. I had to recognize I couldn't do everything myself if I wanted to scale," Marie revealed in a Fast Company interview.

This perfectionist tendency initially held her back. During an interview with Lewis Howes on his School of Greatness podcast, she admitted, "One of my most painful but important lessons was learning to let go... I'm a bit of a perfectionist, but I had to learn to delegate if I wanted to grow."

The decision to build a team marked a turning point in her business. "Building a team has been crucial to our growth. I started as a one-woman show, but as we've expanded, I've had to become comfortable with letting other people help execute the vision.”

This transition wasn't easy. "When I first started hiring people, I was terrified. But it's been one of the best business decisions I've ever made," Marie shared, highlighting both the emotional challenge and ultimate reward of expanding beyond herself.

Her philosophy on business growth emphasizes consistent improvement rather than overnight transformation. In "Everything is Figureoutable," she writes, "The path to greatness is paved with tiny, continuous improvements. Small, consistent steps will get you far."

Perhaps most tellingly, Marie distilled this lesson into a simple yet powerful statement on her MarieTV show: "You cannot do it all and do it well."

This strategic decision to hire help enabled her B-School program to scale dramatically, growing from serving hundreds to thousands of students globally and establishing Marie Forleo as a leading voice in online business education.

Go Deeper: Here’s the full interview with Lewis Howes.

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INSIGHT

🛠️ Breaking Free From Founder's Syndrome

This reluctance to delegate has strangled countless promising businesses—while keeping their founders trapped in operational quicksand. The very hands-on approach that launches successful ventures becomes the anchor preventing them from scaling beyond personal capacity.

The consequences of this mindset are severe:

• Capacity ceiling: Growth stops where personal bandwidth ends

• Strategic blindness: Too busy handling emails and admin to see larger opportunities

• Quality degradation: Services and products suffer when spread too thin

• Burnout risk: Attempting to maintain perfectionist standards across all business functions

"Learning how to delegate is essential for every entrepreneur." This insight marked her transition from struggling solo operator to visionary leader. Her five-step process—listing tasks, isolating what can be delegated, creating step-by-step instructions, training with feedback, and setting clear expectations—provides a roadmap for this critical transformation.

*Partner: Start delegating and get back one hour per day.

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ACTION

⚠️ Make a Comprehensive “Do-Not-Do” List

Take 30 minutes to list every task you've performed in your business over the past week. Be thorough - include everything from answering emails and scheduling appointments to client work and financial management.

Once complete, review each item and mark it with one of these categories:

• Things only you can do (your unique expertise)

• Things someone (or AI) could do with proper training

• Things anyone could do with minimal instruction

Circle three items from the "anyone could do" category that:

1. You don't enjoy doing

2. Take up significant time

3. Are relatively straightforward to explain

These three tasks become your immediate delegation candidates. Even if you're not ready to hire someone permanently, you could:

• Find a freelancer on Upwork or Fiverr for a one-time project

• Use a service like Fyxer for small administrative tasks

• Ask a colleague or friend to help in exchange for your expertise

The key is to start small, be specific, and commit to releasing control of something - anything - as your first delegation victory.

MEME