You're selling wrong. Here's proof.

Good morning. In under 4 minutes, we're going to reveal the secret strategy that turned tiny startups into global empires, as used by Reid Hoffman of LinkedIn (forwarded this email? Join +100k members here).

Today’s Briefing

• Insight: How Thinking Small Conquers All ⚡

• Story: LinkedIn - Think Small First, THEN Expand 🌏

• Action: Your 4-Step Niche Domination Strategy 🎯

INSIGHT

How Thinking Small Conquers All ⚡

1. Laser Focus: Don't try to please everyone. Pick a niche so small it makes your competitors laugh (When PayPal was starting out, they didn't try to serve every online transaction. Instead, they zeroed in on eBay power sellers — a specific group that desperately needed a better way to process payments.).

2. Solve Their Burning Problem: Your solution should hit your niche market harder than a double shot of espresso (Airbnb didn't try to compete with hotels for all travelers. They targeted conference-goers who were desperate for a place to crash when hotels were fully booked during major events.).

3. Dominate a Tiny Market: Own that tiny market like it's your personal kingdom (Facebook didn't launch aiming to connect everyone on the planet. They started by completely dominating the Harvard student market, then expanded to other colleges.).

4. Expand or Die Trying: Once you've got your niche wrapped around your finger, it's time to spread like a virus (Uber began with a very specific service: black cars in San Francisco. Once they dominated this niche, they systematically expanded to other cities and service types).

Remember, in the world of niche domination, there's no such thing as "too small" — only "not focused enough."

Here’s how Linkedin used this exact method for global domination…

STORY

LinkedIn: Think Small First, THEN Expand 🌏

The Big Idea: Conquer the smallest niche, then expand to rule the world.

Why it Matters: LinkedIn's rocket ride from Silicon Valley insider to global powerhouse proves the explosive potential of niche domination.

Let's talk about Reid Hoffman, the ballsiest tech matchmaker to ever grace Silicon Valley.

Picture this: It's 2002, and while other schmucks are still crying over their dotcom bubble bath, Hoffman's cooking up a scheme that'll make networking your 9-to-5 wet dream.

Hoffman takes one look at Silicon Valley's circle jerk of tech bros and thinks, "Hot damn, these nerds need a better way to stroke each other's egos." BAM! LinkedIn is born, ready to turn those flaccid business card exchanges into a full-on professional orgy.

So what does Reid do? He laser-focuses on the tech hotshots in Silicon Valley.

While other social networks are busy helping college kids find hook-ups, LinkedIn's helping the propeller heads find jobs, connections, and maybe even a reason to wear pants to work.

LinkedIn's Domination Roadmap looked something like this:

1. Silicon Valley tech nerds ✅

2. Tech geeks in other zip codes ✅

3. Suits who wish they were tech geeks ✅

4. Global expansion (because American egos weren't enough) ✅

5. Desperate job seekers and thirsty recruiters ✅

6. Wannabe thought leaders and their "inspirational" BS ✅

7. Skillshare for corporate climbers ✅

In less time than it takes most startups to figure out their ping-pong table budget, LinkedIn goes from a Valley inside joke to a global phenomenon worth billions.

By 2011, they're going public with a valuation that'd make your bank account wet itself. And in 2016? Microsoft swoops in with a $26.2 billion offer, probably just to get their hands on Hoffman's contact list.

Key takeaway: Start microscopically small, solve one burning problem for a tiny tribe of desperate users, and ride that rocket to global domination.

Go Deeper: Read LinkedIn’s Vision, Mission, and Who We Are here.

ACTION

Your 4-Step Niche Domination Strategy 🎯

Here's how to build a LinkedIn-level empire:

1. Find your micro-niche: Identify a specific, underserved market. LinkedIn started with Silicon Valley tech professionals, a small but influential group.

   • What specific subset of your industry is currently underserved and who are the most connected people within this subset?

2. Solve one burning problem: Create a solution that addresses your niche's most pressing need. LinkedIn provided a platform for professional networking and job opportunities, filling a gap in the tech industry.

   • What is the biggest pain point and how can you solve this problem better than any existing solution?

3. Dominate the market: Become the undisputed leader in your chosen niche. LinkedIn became the go-to platform for tech professionals in Silicon Valley before expanding.

   • How can you become an integral part of your niche's daily operations?

4. Expand strategically: Once you've conquered your initial niche, move into related markets. LinkedIn expanded to other industries and regions, gradually becoming a global professional network.

   • Which adjacent markets or industries could benefit from your solution?

Remember, you're not trying to appeal to everyone at once. Focus on becoming the essential solution for a specific group.

One Funny Thing 🤣 

Bite-Sized Reads 📚

[Read] Sam Altman’s advice on how to be successful…

[Read] Examine Paypal’s full timeline origin story from December 1998.

[Read] “Microsoft’s $26.2 billion acquisition of LinkedIn…”

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Publisher: Jordan Belfort

Editors in Chief: Brock Swinson and Davis Richardson

DISCLAIMER: None of this is financial advice. This newsletter is strictly for educational purposes and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.