Time to unlearn everything you think you know about building customer relationships.
Here's how a Depression-era advertising campaign changed how the world sees Santa Claus forever.
While others saw shipping as moving boxes, Fred Smith was selling peace of mind.
While established brands were playing it safe, a teenage fitness enthusiast was rewriting the rules of athletic wear from his bedroom.
While coffee shops fought over pennies per cup, Howard Schultz was architecting the modern "third place."
SB: "I would get escorted out of buildings, people ripped up my business card in my face at least once a week."
TS: "I was real rich for 45 minutes - then I was broke again."
Phil Knight slept in cars and built Nike from pure hustle. Here's the blueprint.
"Let me think about it" — Translation: you just lost.
Get ready to see your pipeline overflow with qualified, eager-to-buy prospects.
JB: "Bulls make money, bears make money, but pigs get slaughtered almost every single time..."
Reminder: your biggest threat isn't competition, it's forgetting what made you great.
