Here's the story of how Peloton learned which customers to say no to, to make it big.
Everyone thought Anne Wojcicki was crazy leaving Goldman Sachs to sell DNA tests, but she grasped something essential about success: certainty doesn't come from market analysis, it comes from mission clarity.
Your biggest break is hiding in your 'distractions,' plus the "dying bed" test to pick your employees and co-workers.
Peak focus isn't just about daily habits, it's about precise deployment.
Plus: Every watch featured in Martin Scorsese's The Wolf of Wall Street...
Smart innovation isn't about changing what people love — it's about making them love it more.
Warby Parker teaches us how successful people align their appearance with their asking price...
Like JB, Steve Jobs understood something profound about human psychology: you have 4 seconds to make a first impression.
Every lost deal reveals a hidden pain point. Here's how Slack found theirs.
QVC turned a nervous mom into a millionaire by fixing her opening script. Stratton Oakmont built an empire on perfect first impressions. Here's the science behind both.
Plus: Stop hoping prospects trust you. Learn the exact system for transferring certainty from your gut to their buying brain.
Stop setting resolutions, start studying patterns. Here's how...
