MTV solved their monetization problem perfectly. Jersey Shore printed money. Reality TV crushed music videos in ad revenue. They won every quarterly earnings call but lost the war.
"Every CEO can see the future, but teams can't execute what's locked in your head" was Cameron Herold's revelation in 2007.
To tell you the full story of sinking the yacht, you must first understand that I was addicted to Quaaludes...
How "hot chocolate television" leads to printing $ $ $ $ all year long.
Why your competitors are hiring comedy writers instead of media buyers...
David Lee had a problem. His Silicon Valley startup was so close to running out of cash that he personally backed the company against his own assets...
Fifty-two years old with zero restaurant experience. Most people that age are planning retirement. Ray Kroc just bought the rights to a burger joint instead...
Ellison made six bids over 12 weeks. Most sellers quit after one "no." He kept refining, repricing, restructuring. Each rejection revealed what Warner actually wanted.
Who would spend $ 50k on Christmas lights? More people than you might think.
DM: "If your time is worth $ 1,000/hour—why do $ 10 tasks?"
Think advertising costs $? Macy's runs a 3-hour commercial every Thanksgiving. Brands pay THEM $ 190K each to be in it. They profit $ 15M+ from their "gift to America."
Most entrepreneurs keep 100% ownership until they die, then hand it to their kids. Sam Walton did the opposite...
