Why your competitors are hiring comedy writers instead of media buyers...
David Lee had a problem. His Silicon Valley startup was so close to running out of cash that he personally backed the company against his own assets...
Fifty-two years old with zero restaurant experience. Most people that age are planning retirement. Ray Kroc just bought the rights to a burger joint instead...
Ellison made six bids over 12 weeks. Most sellers quit after one "no." He kept refining, repricing, restructuring. Each rejection revealed what Warner actually wanted.
Who would spend $ 50k on Christmas lights? More people than you might think.
DM: "If your time is worth $ 1,000/hour—why do $ 10 tasks?"
Think advertising costs $? Macy's runs a 3-hour commercial every Thanksgiving. Brands pay THEM $ 190K each to be in it. They profit $ 15M+ from their "gift to America."
Most entrepreneurs keep 100% ownership until they die, then hand it to their kids. Sam Walton did the opposite...
Think cooler companies should advertise coolers? Yeti spent 15 years filming cowboys and fishermen instead. No product demos. Customers wear their logo anyway.
Turns out solving one problem correctly beats solving 47 problems adequately.
Sears mailed 15 million Wish Books annually and printed money for 60 years. Then they stopped. Amazon picked up the playbook and added Prime.
Ever wonder why top artists keep going live on gaming platforms?
