Real estate's dirtiest secret: "Haunted" houses aren't unmarketable—they're mispriced.
Nike is about to launch half-ready prototypes. Welcome to strategic gambling.
Think your Halloween pumpkin comes from an independent family farm? The genetics came from a cartel that eliminated 75% of pumpkin diversity and made seed saving impossible.
Roku's masterstroke wasn't standalone boxes—it was embedding their OS directly into smart TVs. Removal becomes impossible once you're built into the foundation.
Disney didn't just buy Pixar, Marvel, and Star Wars for movies. They bought something more valuable: monopoly control over childhood dress-up
Microsoft isn't winning the AI race with better technology—they're winning by embedding Copilot into 400 million devices people already use daily...
Pinterest made "saving for later" feel so satisfying that users voluntarily started shopping seasons two months early...
Need customers to help you sell? Mars and Hershey turned every WWII soldier into a brand ambassador by making chocolate symbolize American freedom...
GM killed the Camaro in 2003, then brought it back four years later by revealing the new model in a movie theater—not an auto show...
From purple milkshakes to movie rereleases to rewatch podcasts, smart brands stopped creating new products and started mining their customers' childhoods for billion-dollar profits.
Most entrepreneurs pitch celebrities with empty dreams and slides. David Rogier built a data fortress that made saying no impossible.
Code cracked: 10,000 regular customers just outperformed every mega-influencer campaign in retail.
